Social Media Optimization (SMO)
Social media optimization (SMO) is way to manage and grow an organization’s message and online presence. As a digital strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
Social media optimization often directs the public from social websites to the company website, where more information can be provided. For example, a campaign to raise awareness of a new automobile may direct the visitor to a company webpage providing information on where local dealerships are located and how to schedule a test drive.
Companies using multiple social networks may use Internet-based tools designed to improve the organization and dissemination of company messaging. The tool may allow an employee tasked with optimization to push a specific message across multiple networks at the same time, as well as manage any feedback provided by individuals who reply to any posts on social media networks.