What is Social Media Marketing? How Important is it for a Business
02/26/2024 posted by Admin Kumar Vikash Pixel
What Is Social Media Marketing (SMM)?
Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.
Why Is Social Media Marketing (SMM) So Powerful?
Presently there are almost 5.30 billion internet users worldwide, which amounts to 66.2 percent of the global population. Of this total, close to 5 billion, or 62.3 percent of the world's population, are social media users. Social media is flooded with new content every second. From startups to large enterprises, surely all you marketers are trying to figure out how to promote their business on social media.
The power of SMM is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
SMM has certain benefits for an organization, below we have listed them for you:
Attract new customers: Social media platforms know a lot about their users. If you promote your brand on social media, you can take advantage of that information to target your audience based on demographics such as age, location, preferences, behaviors, etc.
Increase brand awareness: The visual nature of social media platforms allows you to build your visual identity across vast audiences and improve brand awareness. And better brand awareness means better results with all your other campaigns.
Boost sales and leads: Social media platforms let you advertise your products and services. Many platforms even allow you to set up landing pages and stores directly on the platform (think Facebook Marketplace) so people can easily sell or buy.
Build relationships: These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.
Summary
Promoting on social media helps work towards gaining a substantial presence on social media so long as you’re willing to make consistency an integral part of your social media presence.